Major Differences between Transactional & Promotional SMS: Sms to DND enabled numbers are allowed in Transactional Route; not allowed in Promotional. Transactional Route is active 24/7; Promotional route is active only between 9Am-9Pm. Transactional SMS are Template Based, Promotional sms are non-template based. Any Commercial advertising via transactional sms would lead to legal penalty; All […]
Transactional SMS
What is Transactional SMS?
According to latest TRAI regulations, SMS sent by entities with informational Content are considered as Transactional SMS and are allowed to terminate on all mobile numbers, including DND enabled numbers. The service can be used 24 hrs a day. Some of the common usages of Transactional SMS in organizations are mentioned below, Transactional SMS Usage: […]