Major Differences between Transactional & Promotional SMS: Sms to DND enabled numbers are allowed in Transactional Route; not allowed in Promotional. Transactional Route is active 24/7; Promotional route is active only between 9Am-9Pm. Transactional SMS are Template Based, Promotional sms are non-template based. Any Commercial advertising via transactional sms would lead to legal penalty; All […]